Many people do have success in advertising sales. They understand how to educate their clients and build effective advertising programs. These employees can range from relatively new to up to 10 years or more of experience with a company. Although they find success in what they do, they often move on to management or other…

Now that you understand the basics of how salespeople are c ompensated, let’s take a few minutes to discuss some of the types of salespeople you may encounter. Fly-by-Night Salespeople I’ll start with the worst of the potential salespeople you could meet with so that I can leave you with a better feeling about advertising…

Identifying your customers is the number-one way to streamline your advertising. By knowing who your best and most f requent customers are, where to find them, and how to attract them, you can maximize your advertising dollar. Demographics With today’s technology, it has become easier than ever to target certain demographics. Also, demographics as applied…

Identifying your business is likely the most important and most overlooked aspect of building a successful advertising campaign. Sure, you may already know that you’re a plumber or a dentist, but what kind of business are you trying to run? It is important for you to take an honest look at your business so you…

Customers and clients are the lifeblood of any small business. As a new business owner, you must do things to drive people to your business. Word of mouth is a great way to drum up business, but if you have not been around long enough to build a referral base, you need another source of…

Advertising makes the business world go round. In a capitalistic free market society, every single business can benefit from proper marketing of their product or service. No matter how many referrals or repeat customers you have, no matter how obscure or mainstream your company is, advertising should be an integral part of your business plan.…